LIVE WARM

Warm in our practices, warm to the planet and warm to all living beings.

Our Warm Vision

To be a Movement that enables people to Live Warm.

Former Canadian pro-football player, James Yurichuk, has always been well versed with the cold. In 2012 James and Brazillian girlfriend, Daniela moved from the west coast to Toronto. Lover of wildlife, technology and all things Canadian James took it upon himself to find Daniela her first parka. 

With no luck in sourcing a Canadian outerwear company that embraced the values of quality materials, high performance, animal friendly and Canadian made, he approached his longtime friend and master-tailor, Anthony DeBartolo, to design a warm winter parka.

The final result? Canadian made outerwear utilizing highly advanced technical materials, creating a revolutionary tech-based outerwear that is leaner, lighter and warm, while being respectful to the planet and all living beings. This is the birth of the Wuxly Movement mantra, Live Warm.

JAMES YURICHUK

CEO + Founder

What is your favourite part about your role? 

I am surrounded by amazing people, I marvel at their abilities and embrace their positive impacts on the brand!

What animal do you identify with?

I identify most with the racoon.We are both city dwellers, whose real home is in nature. We are curious, adventurous, and sometimes mischievous.
How do you Live Warm?

I live and breath warmth through the Wuxly brand. We connect warm people with warm product, while leaving the world a better place.

James' LinkedIn

SARAH MCLAREN-BAINES

Director, Community and Brand Experience

What is your favourite part about your role?

The ability to grow in a Canadian company that is making our world a better place and focusing on positive impact for our environment through high performance outerwear, is a dream come true.

What animal do you identify with?

I identify with the bear. A strong, courageous, fearless animal who is a leader, strong in grounding forces, and takes action without fear. 

How do you Live Warm?

I live warm by exploring our planet, taking adventures in nature and sharing my experience with others to inspire them to do the same.

Sarah B.'s LinkedIn

SARAH YURICHUK

Director, People and Business Development

What is your favourite part about your role? 

I love working alongside passionate, creative and talented people who are  invested in sharing the Wuxly story and living the Movement!

What animal do you identify with?

A butterfly! Transformation, movement and freedom - the traits of a butterfly are also important to how I like to live!

How do you Live Warm? 

I live warm by striving to be empathetic, understanding and patient when interacting with others and meeting new people.

Sarah Y.'s LinkedIn

TRISH COYLE

Manager, Business Development (LLB, BCom)

What is your favourite part about your role?

I am proud to work for a Canadian company that produces high-performance outerwear, has transparent processes, and is kind to people, animals, and the planet. 

What animal do you identify with?

My animal of choice is a wolf. I consider myself to be strong, compassionate, and fiercely loyal.

How do you Live Warm?

I live warm by being thoughtful, loving big, and practising a vegetarian diet.

Trish's LinkedIn

CLAUDIA VAZQUEZ

Manager, Business Development

What is your favourite part about your role? 

I have the pleasure to be surrounded by a dynamic and fun team. I enjoy constantly learning and challenging myself with new tasks. 

What animal do you identify with? 

I identify most with the eagle because they are family-oriented. I see myself as someone who takes care of the Wuxly team. 

How do you Live Warm? 

I live warm by leaving animals off my plate and out of any activities or products I buy. Also sharing a smile with anyone I see. 

Claudia's LinkedIn

CLAUDE ROCHA

Manager, US Brand

What is your favourite part about your role?

Being able to travel and meet so many awesome people and introduce them to the brand and watch them light up as they try on our jackets!

What animal do you identify with?

I identify with the caterpillar, which starts as one thing, then willingly self destructs so that it may transform and be reborn as this miraculous and beautiful flying creature! 

How do you Live Warm?

live warm by trying to stay present and conscious of every moment as a gift and looking at life as the creative material and dualistic expression of a divine love.

XEIN (MONICA) KONG

Manager, Digital Marketing + Design

What is your favourite part about your role? 

Through my multifaceted roles, I love working with diverse folks in creating all kinds of warm vibes.

What animal do you identify with?

I would say the sea turtle because even in the face of adversity, they continue to live warm.

How do you Live Warm? 

I love spreading warm vibes by creating sustainable ideas and inspiring the entrepreneur spirit within others!

Xein's LinkedIn

BEA ENG

Manager, PR & Communications

What is your favourite part about your role? 

I love working with an inspiring team to build out an amazing brand that goes beyond the product and strives to make the world a better place.

What animal do you identify with?

I identify with a tiger. Confident, beautiful creatures that are fiery one second and calm the next.

How do you Live Warm?

I live warm by spreading kindness to everyone and pushing sustainability efforts through fashion and caring for the environment, every small action helps!

Bea's LinkedIn

FRED YURICHUK

Media Producer

What is your favourite part about your role?

The creative element; I use innovation and an artistic edge to produce media content that's effective in communicating the Wuxly message.   

What animal do you identify with?

I identify with the elephant. They are immensely strong, yet compassionate and patient, traits I strive to have.  

How do you Live Warm?

Through my warm words and actions - striving to be empathetic to people around me. I also follow a vegetarian diet to protect nature and the environment. 

Fred's LinkedIn

MONIKA JACOBI

Product Development Manager

What is your favourite part about your role? 

I am grateful to be a part of an ethically conscious and talented team who are all an integral component of Wuxly Movement. 

What animal do you identify with?

I identify with the Bar-tailed godwit bird! I believe we are limitless in our creativity and we should strive to reach our highest potential.

How do you Live Warm?

I live warm by treating everyone with an equal amount of respect as well as sharing laughter and being present in the moment!

Monika's LinkedIn

SEAN MELO

Manager, Logistics & Client Experience

What is your favourite part about your role? 

I enjoy getting to know our Wuxly community, it is neat knowing that amazing people are wearing Wuxly outerwear!

What animal do you identify with? 

I identify most with a wolf because we like the night, we make good pals and we like a good time now and then.

How do you Live Warm? 

Reality is that life is a grind sometimes, I try to be light and lift people's warm spirits when possible!

Sean's LinkedIn

ANCA MURARU

Coordinator, Production and Logistics

What is your favourite part about your role?

Communicating and receiving feedback from everyone at Wuxly; from the in-house team to our manufactures across the country! 

What animal do you identify with?

I identify with the Siberian tiger, an animal that had to develop traits to adapt to a colder climate.

How do you Live Warm?

I live warm inside-out! On the inside I make sure to practice gratitude, lead by example and inspire positive change, on the outside, I wear my Wuxly! 

Anca's LinkedIn