Warm in our practices, warm to the planet and warm to all living beings.


The vision for Wuxly Movement first came in 2012 when pro-football player, James Yurichuk moved back to Toronto from the West Coast. He needed to get his girlfriend, Daniela, her first winter coat as James wanted her to stay in the frozen forest of Toronto with him while she was immigrating from Brazil. In his search for the perfect parka James could not find anything that matched his values. 

Noticing the quality of Canadian made jackets, James saw an opportunity to evolve from Canada’s rich manufacturing heritage by utilizing innovative and sustainable fabrics while peacefully leaving animals out of the equation. 

James approached his best friend, Anthony DeBartolo, a Master Tailor to help him with style and fit. Together they created the first Wuxly parka to keep Daniela warm. Today, James and Anthony continue to make jackets together to enable people to live warm in both body and soul.

As for the question if the parka worked or not… it is safe to say it kept Daniela very warm as she ended up staying and gave James her hand in marriage.


Together, we can do better and we can be better to help our planet. We are committed to ethically making our apparel in Canada and benefiting everyone involved. From initial design to final product you can be sure each garment lives up to our standards for quality, craftsmanship and warmth. Join us in our movement to #LiveWarm through every action and interaction.